Audi “La Femme” 1993

Tarsem was based in London, so we started commuting over there to work on his spots. We found some interesting temporary locations to do our programming. If I remember rightly, we did this one in the back room of a puppet factory in Covent Garden.

This typically spectacular spot takes on that age-old question: what maketh a man? Let’s tick the boxes. Power…check. Bulging pocketbook…check. Audi 100…check. Soul…well if you have the Audi, and you know your Fellini, that would be a double check.

Yep…il aura la femme.

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Centraal Beheer “Tattoo” 1993

At the end of ’92 the lease on Michael Cook’s Dudley Avenue digs was up and we took to the streets to find a new studio. Luckily we didn’t have to look far…one of the coolest lofts in Venice was available. The street-front unit of the Frank Gehry designed “Arnoldi Triplex” on Indiana Avenue later became part of the Dennis Hopper compound, but at that time was up for lease, so we quickly plunked down the deposit and installed our Atari and samplers.

One of the first projects to come along after the move was this darkly funny Tarsem spot, warning of the dangers of uninsuredness. Whether this Dutch company actually offered “tattoo regret” insurance I have no idea. It was certainly a hot topic back then, with the GenX predilection for body ink giving rise to a new tattoo parlor on every block.