Nike “Agility/ Aerialism” 1992

Since I previewed these David Fincher directed spots a while back we have lost the great Attrell Cordes aka Prince Be. To me the early 90s was a golden age for hip hop with many transcendental acts, of which PM Dawn was one of the finest, and the work of Attrell and his brother Jarrett will surely live forever.

I had opined that these spots send up some of the overly-philosophical sports commentators of the time, but thinking more about it, it’s the legendary Phil Jackson, then coach of the unstoppable Chicago Bulls, whose zen approach is surely being parodied here. Scottie Pippen, superb small forward for the Bulls at that time, is featured in these spots, which as with all Nike work were produced by the ground-breaking Wieden & Kennedy of Portlandia.